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- BUSINESS, Page 51Business NotesTRADEThey're Ready For a Spree
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- For more than 40 years, Brazilians have had to settle for
- domestically built radios, TVs and other high-priced, often
- poorly made and outmoded goods. To protect its industries,
- Brazil has traditionally barred imports that could compete with
- local products. But the government of President Fernando Collor
- de Mello has shattered that custom with a plan to remove import
- bans and cut tariffs on virtually everything from cars to
- clothing. Said Economy Minister Zelia Cardoso de Mello: "These
- measures represent a revolution, a profound break with the
- past."
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- The moves were the latest reforms by Collor, who froze most
- Brazilian bank deposits in March within hours of taking office.
- That painful step helped slash Brazil's monthly inflation rate
- from 84% in March to 10% in June.
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- Brazil will lower tariffs that now run as high as 105% of
- an item's price to a maximum 40% by 1994. The gradual reduction
- is aimed at preventing a sudden wave of cheap foreign goods
- from driving companies out of business. Says Ibrahim Eris,
- president of Brazil's central bank: "In the long run, it is in
- the interest of Brazil that we have a more competitive
- economy."
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- Commerce Secretary Robert Mosbacher applauded the new policy
- and estimated that Collor's bold moves could boost
- U.S.-Brazilian trade, currently $13 billion annually, to more
- than $50 billion by 1995.
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